Optimize product positioning
Identify which elements of your product users value most through customer feedback. Some customers are going to be attracted to your messaging because you can align your positioning and message with what they expect.
Highlight popular features
Identify features loved by real customers so you can prioritize and position them around them.
Align messaging with user needs
Tailor your marketing messages to address what users care about most, based on real data.
Identify competitive strengths
Highlight your areas of expertise where you outdo the competition and use these as your differentiators.